Next Generation in Marketing and Brand-Building for Advertisers

CBS Outernet is the next generation in marketing and brand-building, allowing advertisers to reach a captive, mass market audience with focused, directed and customized messages in an engaging way, resulting in increased product sales. Advertisers can use the CBS Outernet channel to tie in with branding and marketing initiatives, driving product lift, enhancing corporate brands and ultimately increasing revenues. In fact, impact studies measure an average 18 percent lift in sales for products advertised on the CBS Outernet network.

CBS Outernet's grocery network is located in the top DMAs throughout the country, including Boston, New York, Chicago, Los Angeles and San Francisco.

Advertising Benefits

REACH

• Extend the reach, relevance and ROI of your TV buy.
• Align your message with how consumers live their lives.
  

CONTENT CUSTOMIZATION

• Ads tailored to venue, geography, daypart, location, demographic
• Customized programming
• Brand integration into programming

TARGETING

• Daypart
• Geography
  
• Chain
  
• Demographic
• Proximity to point of purchase
  

DIGITALLY DELIVERED

• Faster
• Most Customized
• More targeted
• Easier

TECHNOLOGY PLATFORM

• Leading-edge proprietary software
• Fully scaled, two-way communications for real-time network monitoring
• Network performance of 99% compliance
• Interactive with mobile devices
• Advanced reporting (proof of play)